Website distributions Share an activity with site visitors. Share on your website Show visitors a pop-up Touchpoint activity when they go to your website. Create an HTML tag Create an HTML tag and trigger an activity using the power of a tag manager. Take advantage of the triggers in a tag manager, and distribute an activity based on user-dependent events such as click behavior, scroll behavior, element visibility, and so on. Create a web embed Distribute a Touchpoint activity by embedding it on a web page.