Overall Analysis (activities)

View summary and participation data for a Touchpoint activity.

To view the Overall Analysis:

In Touchpoint, go to the Activities page.
Click the activity name.
The activity opens on the Report page and displays the Overall Analysis tab by default. At the top of the page, you can view summary statistics about activity participation.
Optionally, you can also filter the Overall Analysis. For more information, see Filter report data (activities).

Note: The numbers are based on the number of times a participant achieved a certain status, not the number of unique participants. For example, if someone views the activity 7 times, the Total Views count will increment by 7 instead of 1.

Statistic	Description
Total Views	The total number of times the activity was viewed or loaded; this does not necessarily mean that participants engaged with the activity. This graph starts from the first day the activity starts collecting data. Hover over the chart to see information about views per day. Use the controls in the top right corner to look at the chart data closely. Click the plus and minus buttons to zoom in and zoom out, respectively. Click the magnifying glass button to select an area of the graph to zoom in on. Click the hand button to pan to different areas of the chart. Click the home button to reset to the default view.
Start Rate	The number of times participants started the activity. A participant has started the activity if they perform an action in a screen, like clicking or swiping. Merely opening the activity does not count as a start. The larger number expresses start rate as a percentage of total views, while the smaller n number shows the absolute count.
Completion Rate	The number of times participants reached the end of an activity. The larger number expresses completion rate as a percentage of total starts, while the smaller n number shows the absolute count.
Redirects	The number of times participants proceeded through a redirect in a Call To Action or Email Entry screen. The larger number expresses the Calls to Action rate as a percentage of total starts, while the smaller n number shows the absolute count.
Emails Collected	The number of times participants provided a valid email address.
Quota Completion	This statistic appears if distribution quotas were set. On the left, the percentage indicates overall quota completion progress. On the right, the progress bar represents the sum of all the quotas set across the activity's distributions. The number on the far right of the progress bar can change if the quota numbers change, or if quotas are added or removed.
Days in Field	The number of days that have elapsed since the first activity view.
Avg Completes/Day	The total number of completed responses divided by the number of days in field.
Device Breakdown	The percentage of participants who viewed the activity on different device types. Options include: Mobile Tablet Desktop Other (which includes devices like wearables and consoles)

For Net Promoter Score (NPS)℠¹ activities, visuals that show the breakdown of Promoters, Detractors, and Passives are displayed.

NPS® metric	Description
NPS	The Net Promoter Score℠ (NPS®) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The NPS® can range from -100 (everyone is a Detractor) to 100 (everyone is a Promoter). An NPS® close to 0 means the number of Detractors and Promoters is roughly equal.
Detractors	Participants who rated something from 0 to 6, indicating they would not recommend it.
Passives	Participants who rated something from 7 to 8, indicating neutral feelings.
Promoters	Participants who rated something from 9 to 10, indicating they would recommend it.

Scroll down to view a screen-by-screen breakdown of starts, skips, drop rates, and redirects.

Statistic	Description
Starts	The total number of times participants engaged with the screen. These counts are based on engagement with the screen, not on screen views.
Skips	The percentage of times participants proceeded through the screen without answering the question. A skip is counted whenever the participant swipes or clicks "skip question" to proceed. If they in the middle of the activity, this will transition to the next screen. If they are on the last screen, this will end the activity. In this case, the interaction is counted as both a skip and a completion.
Drop Rate	The percentage of times participants viewed the current screen, and then stopped participating. A drop is counted whenever the participant does not swipe or click "skip question" to proceed. If they are in the middle of the activity, the drop rate represents whether they proceed to the next screen. If they are on the last screen, the drop rate represents whether they engaged with the screen and completed the required action.
Redirects	The percentage of times participants viewed the screen, and were then redirected to another website. This value is likely to be empty for all screen types except Email Entry and Call To Action because these are the only screen types that allow redirects.

¹ Net Promoter, NPS, and the NPS-related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., NICE Systems, Inc. and Fred Reichheld.