Overall Analysis (campaigns)

View summary and participation data for a Touchpoint campaign.

To view the Overall Analysis:

  1. In Touchpoint, go to the Campaigns page.
  2. Click the campaign name.

    The campaign opens on the Report page and displays the Overall Analysis tab by default. At the top of the page, you can view summary statistics about campaign participation. You can scroll down to view summary data for individual activities.

  3. Optionally, you can also filter the Overall Analysis. For more information, see Filter report data (campaigns).
Note: The numbers are based on the number of times a participant achieved a certain status, not the number of unique participants. For example, if someone views the activity 7 times, the Total Views count will increment by 7 instead of 1.
Statistic Description
Total Views
The total number of times campaign activities were viewed or loaded; this does not necessarily mean that participants engaged with activities. This graph starts from the first day the first activity starts collecting data.
  • Hover over the chart to see information about views per day.

  • Use the controls in the top right corner to look at the chart data closely.

    • Click the plus and minus buttons to zoom in and zoom out, respectively.
    • Click the magnifying glass button to select an area of the graph to zoom in on.
    • Click the hand button to pan to different areas of the chart.
    • Click the home button to reset to the default view.
Engagement Rate

The number of times participants started the first campaign activity. A participant has started an activity if they perform an action in a screen, like clicking or swiping. Merely opening the activity does not count as a start. The larger number expresses start rate as a percentage of total views, while the smaller n number shows the absolute count.

Activity Count

The number of activities in the campaign.

Days in Field

The total number of days that the campaign has been live.

Device Breakdown
The percentage of participants who viewed campaign activities on different device types. Options include:
  • Mobile
  • Tablet
  • Desktop
  • Other (which includes devices like wearables and consoles)

Scroll down to view activity summary data. Screens are grouped by activity. For each screen, there is a breakdown of starts, skips, drop rates, and redirects.

Statistic Description
Starts The total number of times participants engaged with the screen. These counts are based on engagement with the screen, not on screen views.
Skips

The percentage of times participants proceeded through the screen without answering the question. A skip is counted whenever the participant swipes or clicks "skip question" to proceed.

  • If they in the middle of the activity, this will transition to the next screen.
  • If they are on the last screen, this will end the activity. In this case, the interaction is counted as both a skip and a completion.
Drop Rate

The percentage of times participants viewed the current screen, and then stopped participating. A drop is counted whenever the participant does not swipe or click "skip question" to proceed.

  • If they are in the middle of the activity, the drop rate represents whether they proceed to the next screen.
  • If they are on the last screen, the drop rate represents whether they engaged with the screen and completed the required action.
Redirects The percentage of times participants viewed the screen, and were then redirected to another website. This value is likely to be empty for all screen types except Email Entry and Call To Action because these are the only screen types that allow redirects.