Campaigns

A campaign is a collection of related activities that must be completed in a linear sequence. In a campaign, a respondent must complete one activity before the next one becomes available.

You can use campaigns to:

Organize and group together related activities.
Set distribution once for all activities in a campaign, and rest assured that respondents won't see the next activity until they complete the one preceding it.
Gather increasingly specific and insightful feedback.
Collect insights over a long period of time that build on each other.
Reduce the burden on respondents.
Instead of sending respondents one long activity that may be onerous to complete, you can break the questions up into bite-sized activities and collect the insights you want over time. What's more, having the campaign activities embedded in the context of a site or mobile app means respondents can respond in the moment while it's convenient for them and the activity context is fresh in their minds.

Example: Linear campaign
A grocery delivery company has recently revamped its online shopping website and wants to collect feedback from its customers on various aspects of their shopping experience. They create a Touchpoint campaign and distribute short Touchpoint activities on the website that are meant to be completed over time. Such activities include: An activity that gathers initial feedback on the website redesign. An activity that asks about grocery shopping frequency and habits. An activity that asks about which product categories customers shop most. An activity that asks about products customers wished the company carried. The activities are linked sequentially in the campaign, which means respondents have to complete the initial feedback activity before seeing the next one and so on. With the insights from first activity, the grocery delivery company makes a few tweaks to the website redesign. The second activity helps them understand which days customers are most likely to meal plan and make their shopping lists, so they reschedule their weekly sale flyer publications to those days. Insights from the third activity encourage them to bolster the product selection in certain categories over others, while the responses to the fourth activity prompt their buyers to look into customers' product suggestions.

Example: Linear campaign

A grocery delivery company has recently revamped its online shopping website and wants to collect feedback from its customers on various aspects of their shopping experience. They create a Touchpoint campaign and distribute short Touchpoint activities on the website that are meant to be completed over time. Such activities include:

An activity that gathers initial feedback on the website redesign.
An activity that asks about grocery shopping frequency and habits.
An activity that asks about which product categories customers shop most.
An activity that asks about products customers wished the company carried.

The activities are linked sequentially in the campaign, which means respondents have to complete the initial feedback activity before seeing the next one and so on.

With the insights from first activity, the grocery delivery company makes a few tweaks to the website redesign. The second activity helps them understand which days customers are most likely to meal plan and make their shopping lists, so they reschedule their weekly sale flyer publications to those days. Insights from the third activity encourage them to bolster the product selection in certain categories over others, while the responses to the fourth activity prompt their buyers to look into customers' product suggestions.